Healthy People 2030 goals and objectives guide the Wisconsin Department of Health Services (DHS) throughout the development and implementation of its State Health Improvement Plan. DHS embraces its mission to “protect and promote the health and safety of the people of Wisconsin” and works toward a vision of “everyone living their best life.” Unlike other states with a standalone public health agency, DHS includes public health under its umbrella of programs and services. This brings with it both benefits and challenges.